What started out solely as a means of shameless self-promotion quickly
turned into marketing, and one of the first lessons that this author
came to learn was the power of being able to cross promote over numerous
platforms seamlessly online.
You do not have to do be a digital media genius (though that helps
too) to succeed in promoting your self or your business. What you really
need to dedicate is time, energy, and an idea.
Now hold on for a second and let me explain before you tell me to
stick social media and blogging where the sun does not dare to shine,
because being a business owner does not allow for much in the way of
expendable time, energy, or ideas; I know from experience that running a
business exhausts time and energy.
But having a burgeoning business of any kind almost always certainly
starts with an idea. How do you utilize your idea to make sales
conversions? How do you expand upon the idea?
What cross promotion is really all about is coming up with a solid,
interesting, or advantageous idea that will benefit the consumer and
then getting that message out there in the world, or the marketplace if
you will.
This
idea can be as simple as the reason your product is better than all
others, or why it is different and interesting. Use the ideas that are
already associated with your market and write a rant about them in a
blog. Great promotion starts with a blog online, because the keywords in
the written article (words relevant to the topic) register in the
global search engines, the Google’s and the Bing’s, and people can then
find your location, your idea, your product when they look for something
loosely related to it on the vastly intricate world-wide web of the
Internet.
Read the rest HERE at the CMO Sinc Blog
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